Why should I pay them to make you listen it.

tough one!

As a DJ and party organizer I have two main goal: -bringing the best audio quality to the sound system and being available to the crowd to make the best party.

The second part is ME, only myself can motivated (not to say kick/spank my butt) I to be up to the expectation of the audience and the organizer. Meditation, working out, stop smoking and controlling what I eat and drink is just the basic things to do and not that complicated.

On the the other side, the first part that is "bringing the best audio quality to the sound system" can be done buy (A) using the best equipment and software available and also that I can buy. And (B) by having the best audio format that the artist, performer, producer, record label, Online distributer can give me.

I remember my friend and used to be master Maitre Pierre who is a god sound guy and a fabulous disco dj telling around Y2K that the new e-DJ kind of sucks because they don't buy any freaking tracks. Maybe because he use to buy all his LP record one by one and he have one of biggest disco LP collection and also that 5+ years ago we didn't have much space to digitalize everything on MP3. But nowadays it's totally different.

Ok mixing tracks with a record table will give you an incredible sound with lots of pumping bass. Mixing original CDs on a CDJ can give you more flexibility to create loops, cue point, beat shifting in the same key and all that jazz. But the problem start when the e-kid generation try to plug their laptop in a club and play their brother's MP3 collection.

I have nothing against young kids playing fast groovy beats with a laptop. The problem is when they don't care too much about the quality of what they are playing seams, for me, like an offend to the creator of the tracks and to their precious fans.

Some online music store who are proud to be better than the physical one don't really give you any choices in the quality of the files that you can buy. Ok it's not 128kpbs any more but try to buy them at 320kps (that is close to the WAV file). Some specialize online store will give you the choice to get which type of file is best for you to buy at the same price. 196kps for my iPod and 320kps to play in Traktor or Live.

In this new era of digital music and almost unlimited web storage and bandwidth this is something feasible to give you this kind of choices. If the quality is not available (like the one that we use to have on CDs) should me and you pay for this product that we have already listen in the traditional media? How can we find a way to make the pro user like DJs, Remixer, Performer to have access to the best quality we can get, and for sure I am talking about the Mastering stuff.

Once again I have to salute Nine Inches Nails to give us access to their Master tracks in download so we can play the same quality as a CD to you.

Now it is up to you when you play your favorite tracks to impress me with the best quality you can get.